26 Feb Feb And the Crawfords did not tinker with the wine for the U.S. market. In the evenings, the temperature shifts. Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. Are there any movies about Dr Jekyll and Mr Hyde? While Kim created the wine, Erica managed the business. The Make It Amazing campaign does an excellent job of capturing the unique bond Kim Crawford shares with our devoted fans and validating to new consumers why it is a choice to be confident in. Sensational Shellfish Wine. You might want to buy a vineyard, but its very difficult.. We couldnt afford to buy a developed vineyard, says Erica, with Kim, adding, It wasnt realistic. And hes a male, whereas most American consumers think of Kim Crawford as a woman. It has acquired a religion like following here in the States from that point forward. Converting the hillside property into vineyard land hasnt been easy. Add to Cart. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. Kim Crawford is part of a stable of New Zealand labels that Constellation--the largest exporter of New Zealand wines--owns and exports to 75 countries. No corkscrew? And yet, ironically, a scandal that came closest to derailing the Crawford brand soon after its launch was also responsible for defining its wildly successful essence. Do Not Sell or Share My Personal Information. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. with vibrant acidity. The site is full of instructions for do-it-yourself projects, entertainment tips, as well as recipes for appetizers, desserts, and, most importantly, cocktails. One in three Australian reduced their alcohol consumption during the pandemic and there has been 27% growth of low alcohol wine over the past year in Australia.. Kim Crawford Winery this month will soft-launch its new lower-cal wine line, Kim Crawford Illuminate. The drinks behemoth has long signaled its desire to offload its cheap brands. The way I explain it is that weve developed from our teenage years and were now middle-aged, so were so much more. While the vast majority of the fruit is sourced from Marlborough, a maritime-influenced region in South Island, Kim Crawford also sources fruit from other sites around the country including Gisborne, Hawke's Bay, Canterbury and Central Otago. Please Drink Responsibly. This is just asking you to come into its loving arms., Your California Privacy Rights/Privacy Policy. However, she was determined that the Kim Crawford brand would not fail. More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. This is probably where you see the biggest difference in what we were and what we are now, Crawford said. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. Month Day Year. Soon after the sale to Vincor the couple bought the 100 hectares of land they now call Loveblock their organic vineyard in Marlboroughs Awatere Valley on the South Island of New Zealand. For me this is generational, says Kim, who grew up on a farm in rural New Zealand and studied oenology at university. Their estate produces close to 27,000 cases of Loveblock wine annuallythe company expects to post $3.7 million in revenue in the year ending in Juneand is on track to double that within the next five years, with most of the production for export. Who owns Loveblock wine? That represents 25% of the New Zealand wine category. When youve sold your name for close to 60 million New Zealand dollars ($49.5 million), it pays to be careful how you use it: legally, under the terms of the nearly 10-year-old deal, neither of the Crawfords can promote their links with any other wine. Who is Kim Crawford wine named after? Pick Up In stock. Lets move on to the detailed review. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. The brand is currently marking its 25th birthday with a series of global celebrations, while the Crawfords have been raising a glass to the incredible memories theyve created along the way. TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. What happens at the end of the bells of St Mary? They had done just thatbuilding a bestselling sauvignon blanc label that they sold for a small fortune, which allowed them to develop sizeable vineyards, land that they love. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. Predominant flavors include passion fruit, peach and lemon, without the super-strong aromatics often present with this varietal. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. And its those under 30 who are particularly interested in that.. Which One is Better? [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. This diurnal shift is one of the critical components contributing to the intensity of our Marlborough wines. I anticipated that the taste should be sweet, given the fragrance. Please enjoy our wines responsibly. Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. Jennifer Wells I'm a senior. Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. Back in 1996, when Kim and Erica started Kim Crawford Wines, they had plenty of vision but no money, so they built a virtual winery out of the back room of their Auckland home. Its good to break even and to be a base for the brand, says Erica. New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. Instead, they opted for a well-balanced approach. 12 Things You Should Know About Kim Crawford Wines | VinePair, https://vinepair.com/articles/kim-crawford-wine-guide-sauvignon-blanc/, wbs_cat Wine, wbs_type Sauvignon Blanc, wbs_brand Kim Crawford, New Zealand, Wine, Meet the Winners of the Cognac Connection Challenge | VinePair, https://vinepair.com/articles/meet-the-winners-of-the-cognac-connection-challenge/, wbs_cat Spirit, wbs_type Cognac, cocktail, Cocktail competition, Cognac. The Crawford's 18-year-old son, Rory, is to begin studying winemaking this year but he, too, will be unable to use the Crawford name to promote any wine he might make in the future. Our philosophy on making good wine is simple: focus on flavor. He and his wife, Erica. The label later produced a ros called Pansy! Ask a Beer Pro: What Makes Hazy IPAs Hazy? In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. This is not for money. Our Privacy Notice and Terms & Conditions have changed. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. Go to shop . He joined the brand in 2005, working intimately with the organizer, Kim Crawford. On it they had mapped out their future: Grow the brand, sell it within nine years and then buy land. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. 4.8 out of 5 stars. Choosing a selection results in a full page refresh. He says no. What is the significance of Jacobs well in John 4? A small pinot noir vineyard is located in Central Otago. This time around, we do the farming.. Think again. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. 30: https://youtu.be/ien8748Xk5k. Committed to innovation, Kim Crawford was the first wine label to move to screwcap closures in New Zealand, a practice that is an industry standard today. Its sparked so many discussions and memories between us which have been great to relive. Who was the only black actor on The Andy Griffith Show? America really loves Kim Crawford. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. In any case. When flavor is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine. Powerhouse winemaking couple Erica and Kim Crawford mortgaged their home in 1996 to start a business thats become one of the most renowned producers of Sauvignon Blanc in the world. Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. Who is Kim Crawford wine named after? Following broadcast, digital marketing and social media ads began rolling out across Facebook and Instagram on June 24, 2019 through February 2020. "She understands the game and gets on with it. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. She became interested in organics after a car accident in her early 30s led her to take stock of her health. About Kim Crawford Wines. Find it at Costco, Trader Joes, or on Vivino. Who was Long Duk Dongs girlfriend in Sixteen Candles? This is a diverse role and offers and excellent team TCW Equipment is an expanding company based out of Santa Rosa, CA. Listed under Wine Spectator Top 100 four times. Wines with low calories include: Sauvignon Blanc, Chardonnay, and Pinot Grigio. No. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. What Are Wine Gums? The 1998 scandal involved a furor over mislabeling by Kim Crawford's former employer, Coopers Creek. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . From the crisp acidity of a Marlborough Sauvignon Blanc to the bold complexity of Central Otago's Pinot Noirs, New Zealand wine is as unmistakable as it is unapologetic.Still a relative newcomer to the wine industry after making a splash in the global market in the late 1970's, New Zealand has wasted no time in carving out a name for themselves and their distinctive wines. We support the fight against underage drinking and drunk driving. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). There was an error and we couldn't process your subscription. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. For further information, please visit www.kimcrawfordwines.com, or follow us on Facebook and Instagram. Kim Crawford's most notable wine is its Sauvignon Blanc, which is the most popular New Zealand wine sold in the United States. 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