[1][5] Navarro described the training as having "overtones of strict military training techniques. 0000023584 00000 n Since his victims were usually the little people, the guys who are always getting it in the neck from the system anyway, it was a matter of hitting cripples. He subsequently bought exclusive rights for Middle East distribution of Holiday Magic cosmetics and formed his own company, Beauty Magic, in Beirut, Lebanon. ", "Opinion This all-but-forgotten con man sold America on 'fake it till you make it', Juice Plus AKA National Safety Associates, European Grouping of Marketing Professionals, https://en.wikipedia.org/w/index.php?title=Koscot_Interplanetary&oldid=1142208959, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 1 March 2023, at 02:56. This is a digitized version of an article from The Timess print archive, before the start of online publication in 1996. Mr. Maxa cannot resist quoting H. L. Mencken's observation that no one ever went broke underestimating the intelligence of the American public. Mr. Maxa, Washington Post reporter, describes this ripe chapter in the annals of Boobus Americanus with clarity and an eye for the juicy detail. A technicality of the law is what got me. By the time he died in 2020, it took more than a year for a newspaper reporter to stumble across his Legacy.com obituary and make note of his death. But faking it in matters of money is another matter entirely. Turner, the son of a sharecropper, told people they. In my business, theres just no faking it, Stewart said. Lets fix that. They would peddle mink oil makeup and his Dare to Be Great motivational tapes, and collect more money by recruiting others and taking a percentage on their sales. 0000008424 00000 n 0000009459 00000 n "I think the court's ruling today put the final period in the final chapter of the book on Glenn Turner.". Extensive notes. Within a few years Turner's enterprises had made an estimated $300 million. <> v. Robert W. Warren et al. In SEC v. Glenn W. Turner Enterprises, Inc., 474 F.2d 476, 482 (9th Cir. "There have been a lot of books written about Mr. Turner," said Barnett Lotstein, the assistant attorney general who prosecuted the case. Yes, the ethos can lead to success, as long as you actually have the goods and the skills. In 1964, after a bankruptcy and several business failures, Patrick (age 33) was walking by a garage in San Rafael, California, and noted that fruit-scented cosmetics were being sold. 0000031782 00000 n Civ. hb```e`` /`"\}!5|Z1O(s@Tu4t5UL- M-\\mm||=C#cbC"R32S "They come from preachers, lawyers, housewives, plumbers, carpenters," Dougherty said. Jurors found them innocent of 27 counts of securities violations involving Challenge Inc., a motivational company. 0000032500 00000 n DeMuro, RG. Both stood with their hands folded behind their backs as Dougherty announced the prison terms. Glenn Turner was, as he liked to tell anyone within earshot of his pitch, sharecropper's son and a gradeschool dropout and had a harelip (albeit corrected by surgery) who had lifted himself up by his expensive unborncalfskin bootstraps to the leadership of a $100 million business empire. "Pyramid Sales: Hearing Before the Subcommittee for Consumers of the Committee on Commerce, United States Congress", 1974, United States Congress, Pp. Annotated bibliography on chain letters and pyramid schemes. Turner was a former sewing machine salesman and son of a South Carolina sharecropper and an unwed mother, born with a cleft palate and a hair lip, who dropped out in the eighth grade, did a short stint in the U.S. Air Force before successfully finishing a school for those who had dropped out of high school. [6], In February 1973, Holiday Magic was sued for calumny by Avon Products. Holiday Magic Inc. et al. But Dougherty denied bond and ordered both men to begin serving their sentences immediately. [3] Another has him convicted in 1987 along with Edward Rector, on charges of conspiracy, fraud and operating a pyramid scheme, and sentenced to seven years in prison. These levels (as in "multi-level marketing") could make money by getting commissions from recruiting other participants to work as salespeople, supervisors or directors, and getting commissions on orders of cosmetics from other lower level recruited participants. [7] As one news story put it: .mw-parser-output .templatequote{overflow:hidden;margin:1em 0;padding:0 40px}.mw-parser-output .templatequote .templatequotecite{line-height:1.5em;text-align:left;padding-left:1.6em;margin-top:0}, Think about it: One person could sell 10 distributorships, and each of the 10 could sell 10 more, and so on. JrsJk**j;{:[Z{&N. Turner barely escaped jail in 1975 when a federal jury in Florida was unable to reach a verdict after a nine-month fraud trial. In 1979, his fortune gone, he attempted a comeback with another motivational company called Challenge, Inc.,[6] which led to more legal difficulties. the Glenn Turner modification is a good one. Mr. Turner and Mr. Rechtor, who also received seven years, were. The government says Turner owes tens of millions of dollars in taxes and judgments, which have hopelessly tangled the ownership of his partially completed castle on a lake in south Seminole County. PHOENIX Glenn W. Turner, creator of the "Dare to Be Great" motivational plan, surrendered to Arizona authorities today to face 126 counts of fraud and other charges after waiving extradition. Dougherty then passed sentence, despite receiving hundreds of letters in support of Turner. House Committee on Small Business, 1991. Since many of them were enmeshed as much by greed as by hope, one's sympathy is tempered. Charges were then dropped against Bailey. But perhaps the most accurate description of Turner's victims was that of some cynical lawyers at the Securities and Exchange Commission who referred to them as Thalidomides.. ), it's too late to put the book down. [4], The Securities and Exchange Commission also filed a lawsuit in 1972 charging that Koscot's program should be considered a security and comply with securities laws and regulations. His sales rallies became legend. Turner and his best friend, Edward G. Rector, were each sentenced to seven years in state prison. High by today's standards but even more powerful based on the times. The history of fake it till you make it offers a lesson here, if we want to heed it. 0000006496 00000 n Just before he was sentenced, Turner told Maricopa County Superior Court Judge Bernard Dougherty, "My intent has never been to hurt but to help. Mencken, Mr. Maxa says, would have loved Glenn Turner as one of those colorful rogues who enliven the American scene, a sort of cross between Elmer Gantry and Charles Ponzi, whose name is to financial pyramids what Tutankhamen's is to the original. When newly minted salespeople found it impossible to make a go of it, they were told to fake it until you make it, by wearing expensive clothes and waving around $100 bills to lure in others, a disillusioned Oregon recruit testified in court in 1972. The unfinished castle, its boathouse, stables and surrounding 79 acres will be sold to the highest bidder after a federal court hearing April 26, according to court documents. Dougherty also ordered Turner and Rector to pay $44,000 each in fines to be distributed to victims. 2(a) OF THE CLAYTON ACT Docket 8834 (1974), MLM Law - Lawyer Grimes & Reese PLLC - Attorney Specializing in Multilevel Marketing - Marshall v. Holiday Magic, Inc. (1977) 550 F.2d 1173, Door to Door Selling, Pyramid Selling, Multilevel Marketing, "L.A. Con Artist Behind Alleged Electricity Scam: Pyramid scheme linked to coming deregulation", "First Amendment Protection for Commercial Advertising: The New Constitutional Doctrine", "The Chaos of Multilevel Marketing and Pyramid Sales Laws: A Federal Remedy", In Re Koscot Interplanetary Inc., 86 F.T.C. In re HOLIDAY MAGIC SECURITIES AND ANTITRUST LITIGATION., James J. Turner would emerge under a banner reading "Dare to Be Great" and vacuum up money through a pyramid marketing scheme based on selling motivational tapes containing the secret of getting rich. )[6] 0000041306 00000 n This page was last edited on 18 February 2023, at 23:43. what would happen when these distributorships reached the saturation point, when there was no one left to buy a distributorship, and so many people selling cosmetics that it was impossible to recover the large investment from the small cosmetics commissions? 748 as an example of pyramid schemes. Koscot Interplanetary. 0000010114 00000 n [7] (In 1972 he built a "$3.5 million white stone castle with a helicopter landing pad" on Bear Gulley Lake, also near Orlando. All these characters in bright red polyester doubleknits, with rhinestone flag lapel pins, dashing around the country making people hum, MMMMMMMM MONEY!. The book has its lighter moments. Anyone can read what you share. Select the best result to find their address, phone number, relatives, and public records. deal). At the meeting Turner's proteges would run to the stage in their flashy suits and fancy shoes, with $100 or even $1,000 bills pinned to their lapels. ", United States Congress. 235 0 obj 0000006933 00000 n United States Senate election in Florida, 1974, "Meet the con man who sold America on 'fake it till you make it', "Dare to be Great, Inc! 0000006135 00000 n But his empire collapsed after state and federal investigators accused him of operating pyramid schemes that bilked thousands of investors. Turner's fame and wealth was to be an inspiration for others to buy franchises so that "they could all be rich and successful like him". 0000002472 00000 n Mr. Turner's business, osten sibly, is cosmetics, the keystone product in a bizarre conglom erate called Glenn W. Turner Enterprises, Inc. The state officer who conducted Turner's investigation noted, "Mr. Turner has demonstrated to this officer an uncanny ability to confuse issues and extend compliments.". [28] Holiday Magic distributors were invited, though not required, to attend the Leadership Dynamics Institute self-improvement sessions at a cost of $1000 each. Psychiatrist Alfred Adler, writing in the early 20th century, argued people could change habits by embracing an act as if strategy: assume a behavior and, eventually, it will become real. Just when one has about decided there is little more one wants to know about the harelipped sharecropper's son, the book changes focus to the years of various legal proceedingssecurities irregularities, mail fraud, obtaining money through false pretensesthat finally stopped the unstoppable Turner. However, the focus of the company was more about selling distributorships than cosmetics. Occasionally the digitization process introduces transcription errors or other problems; we are continuing to work to improve these archived versions. The Rise and Fall of Glenn Turner and His Financial Pyramid, https://www.nytimes.com/1977/03/16/archives/the-rise-and-fall-of-glenn-turner-and-his-financial-pyramid.html. Koscot Interplanetary, Inc. was an Orlando, Florida based multi-level marketing cosmetic company selling mink oil-based cosmetics, owned by Glenn Wesley Turner (19342020). Glenn W Turner, who started in Network Marketing in the late 60s and you will be blown away by the income earnings that he shares from that time. Referring to Charles Ponzi, who earlier this century put together a huge investment swindle that still bears his name, Lotstein said, "I imagine there are still people that feel that Mr. Ponzi was doing good for the world. 0000003297 00000 n However from a technical perspective, there are differences in the way the two types of schemes operate. [1], In 1974, after almost 10 years in operation and tied to pyramid schemes and controversy, both Leadership Dynamics and Mind Dynamics ceased operations. [18] Clarke referred to the company as an "illegitimate" business. TimesMachine is an exclusive benefit for home delivery and digital subscribers. Oaks pleaded guilty last year to one felony count of operating an illegal pyramid scheme and agreed to testify against Turner and Rechtor. [12] The indictment said that Bailey had appeared in a film made for Turner's organization and had appeared with Turner at several rallies. A lot of books have been written about Mr. Turner and today weve put the final period in the final chapter of the saga of Glenn Turner, Lotstein said. that our program was a crime," he said. %%EOF On this Wikipedia the language links are at the top of the page across from the article title. (Free Speech issue - dismissed), Juice Plus AKA National Safety Associates, European Grouping of Marketing Professionals, https://en.wikipedia.org/w/index.php?title=Holiday_Magic&oldid=1140202664, Companies based in San Rafael, California, Short description is different from Wikidata, All Wikipedia articles needing clarification, Wikipedia articles needing clarification from March 2009, Creative Commons Attribution-ShareAlike License 3.0, Holiday Magic, Inc. v. "All you have to do is believe it."[7]. What a fine madness it was, the heyday of Dare to Be Great. In the end, Turner was saved by New Orleans evangelist, known as the Chaplain of Bourbon Street, who also pointed the way to fiscal salvation by introducing Turner to his own business managera former minister himself. 0000007782 00000 n 5 OF THE FEDERAL TRADE COMMISSION ACT AND SEC. Attached to the side stands connected a lone, cylindrical tower that contains a stairwell on the inside. As Mr, Maxa notes, Americans have always had a weakness for successful rogues. Corbins office won a civil case against Turner over Challenge in 1983, ordering him to pay $1.5 million in restitution and $1 million in penalties. The promised El Dorado, however, was reserved for those who put up the requisite amount for becoming distributors; this gave them the right to sell distributorships to others, retaining a healthy percentage of the fee. The guy at the top could make millions. 0000003563 00000 n @D[cnS: lRORRXtkLrr)==mFdQMmnM'tv6KM;J_O3 +F:C+4i[k}d By the time one arrives at the scene with the Washington lawyers who helped keep Dita Beard under wraps and the description of an old O.S.S. 2/10/75, p. 38) and Bestline . We found 28 records for Glenn Turner in Houston, Royse City and 15 other cities in Texas. . "It is hard for me to believe . "Summary of Testimony and Findings and Conclusions Resulting from Hearings in New York on Drug Law. [5] 58.95. Even then, he never stopped explaining. 0000045154 00000 n Glenn Turner was, as he liked to tell anyone within earshot of his pitch, sharecropper's son 'and a gradeschool dropout and had a harelip (albeit corrected by surgery) who had lifted himself. [9] The FTC found that Holiday Magic was in violation of section 5 of the Federal Trade Commission Act, and section 2 (a) of the Clayton Antitrust Act. Occasionally the digitization process introduces transcription errors or other problems; we are continuing to work to improve these archived versions. House Permanent Select Committee on Small Business., 1973, P. 127, 137, 157, 203. It didnt. Generally, the product or service is of poor quality, overpriced, or has no purpose other than as a ploy to give the company the appearance of legality. Turner and his best. An interesting man, Glenn Turner, and Rudy Maxa, a Washington Post reporter, has an interesting problemwhat do you do with a con man who doesn't know he's a con man? Turner ran in the Democratic primary for the United States Senate election in Florida, 1974, but lost. See the article in its original context from. IT WOULD BE impossible to write a book about the sales empire of Glenn Turner without invoking H. L. Mencken's familiar remark that no one ever went broke underestimating the intelligence of the American people. It is here that Mr. Maxa shows unusual ability to compress tedious and protracted legal wrangles (one trial lasted nine months) into an absorbing account. 256 pages. 164 0 obj <>stream The Arizona case marked the first felony conviction for Turner, who built a fortune around his Orlando-based pyramid sales 20 years ago. Turner, 53, created a $300 million empire in the 1970s by selling distributorships in his Dare to be Great and Koscot International companies. Glenn W. Turner, a farmboy who built and lost a multimillion-dollar financial empire with his pyramid sales schemes, lost his freedom Thursday. [1] It became entangled in numerous legal difficulties and went out of business in the 1970s.[2]. But nowhere has the ethos of fake it found more fertile soil than in Silicon Valley, where the line between optimism and deceit can admittedly be a fine one. But this salesman extraordinaire in flashy suits was once all but omnipresent in American life. In a fitting finale, Turner, stopped for good and all, is saved by a showy evangelist from New Orleans. A Maricopa County Superior Court jury convicted Turner and Rector Tuesday on charges that they promoted a pyramid scheme, similar to chain letters, with their motivational company Challenge. (unrelated to Holiday Magic). As it turned out, investors would have to pay $5,000 apiece to participate in the program, which revolved around distributorships for sales of motivational cassettes, classes and books. Wk. Box 1. "They come from all over this country and abroad. According to a presentence investigation, Turner, who has been living in North Carolina, is broke and has no assets or income. [7] Disillusioned recruits testified against Turner or his companies, and one judge cited the phrase ('fake it until you make it') as evidence of malfeasance. He first pushed cosmetics and later a motivation course called Dare to Be Great. See the article in its original context from. 1. By the spring of 1969, Turner was living in a large home on Lake Maitland near Orlando Florida, and "had eight Cadillacs and a Rolls-Royce, three Learjets and a closetful of tailor-made suits and alligator shoes". 235 0 obj He said neither man would be eligible for release from prison before serving at least two-thirds of the sentence. 0000041306 00000 n The Glenn Turner court was confronted with the pyramid sales scheme of Dare to Be Great, Inc., a wholly owned subsidiary of Glenn W. Turner Enterprises, Inc. Ostensibly Dare sold through four "adven-tures" and one "plan" a motivation training course consisting of printed What happened? But as Turners saga shows, theres a dark side baked into the fake it mentality: the fakers who attempt to win success through fraud, then never make good on their promises. The main portion of the building is wide and round, while the top features a design that is fort-like in nature. He was paroled in November but must be supervised by. USA vs Glenn W. Turner, Nash Publications, New York, 1976 Rudy Maxa . 0000007782 00000 n [1] To form the pyramids of success, many directors, larger numbers of supervisors, salespeople and still more customers were needed. What does it mean for a nation to valorize faking it as a means to an end and is there any way for Americans to turn back? Turner, Rechtor and a third man, Alan K. Oaks, were accused of defrauding Arizona residents who were promised incomes of $1,000 to $3,000 a month if they invested $5,000 to become sales people for Challenge Inc. Investors were subjected to highly emotional sales and promotion techniques in a process described by company insiders as jacking up prospects, Assistant Attorney General R. Jeffrey Woodburn said during the trial. 0000001769 00000 n . "[7] Turner, attorney F. Lee Bailey, and eight others were also indicted by a federal grand jury on conspiracy and mail fraud charges. Turner, imprisoned in Arizona prison for fraud, has owed the IRS millions of dollars in back taxes for more than a decade, and the agency has succeeded in foreclosure proceedings against the property in Seminole County. (Javice has denied the banks claims.) 1973), participants in a pyramid sales scheme were found to be security holders, since they invested their funds in a common scheme dependent for success directly upon the collective sales efforts of the organization. I have remorse for these people that did not benefit by what we set out to do. 0000031782 00000 n The election of Ronald Reagan marked the beginning of an era of worshiping wealth, one in which more and more people came to believe that anything that made money was by definition a success. A technicality of the law is what got me.[1], Turner passed away in his home in Lake Mary, Florida, on 8 January 2020[13] with a much lower profile than during the peak of his success.[14]. 0000001660 00000 n If he never quite tells us what made Glenn Turner runthat is was he a con artist or merely an overeupeptic free enterpriser?no one else knew either, including perhaps Turner. Its inherently manipulative, deceptive, fraudulent, inauthentic, says Robert L. FitzPatrick, co-author of False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes. Yet, he adds, its just entered the culture, and its completely normalized.. If anybody was hurt by our program or suffered because of it, I am sure sorry, Rechtor said. As we transitioned from a society that manufactured things to one whose products were intangible, reality was increasingly in the eye of the beholder or the pitchman. At the same time, the federal government became less likely to prosecute obvious malfeasance. The companies collapsed in 1973 under lawsuits filed by investors and investigations by state and federal agencies. L|B@9`CwX}LKC But his empire collapsed after state and federal investigators accused him of operating pyramid schemes that bilked thousands of investors. ={w5d[#"zM#h:.d\r,&4* 76I\@yH'H}T4idJq$nVsL(sXk TN4%8k;|PqK+I:p*K"&Z{Z;o;}X8z}r%. [28], CEO and President Roland R. Nocera pleaded guilty to securities fraud, in the case United States v. Nocera, et al. "[1], Sales Dynamics was another program of instruction for pay available to Holiday Magic Distributors to help them in their business activities. When a federal judge lumped together 1,000 of those lawsuits into a single class-action suit seeking nearly $1 billion, Turner went bankrupt. The sentencing of Dare to be Great supersalesman Glenn Turner, convicted of operating an illegal pyramid scam in Arizona, has been delayed for a week. [3] Our intent was to help people. 6, 19, 24., Library of Congress. Last month Turner, who turned 53 on Wednesday, and Rector, 57, were convicted on one count of conspiracy, nine counts of fraud, and nine counts of running an illegal pyramid sales scheme. Bids on the Castle property will be advertised over the next few weeks to notify any other bidders of the pending sale. 0000005276 00000 n Turner had a talent for making people believe in him. 0 Glenn W. Turner, who was frequently described himself as a "harelipped sharecropper's son" (leaving some doubt as to which of them was afflicted), built an ephemeral fortune on a pyramid. Turner and his best friend, Edward G. Rector, were each sentenced to seven years in state prison. 0000043655 00000 n "The first time I ever heard those words from those men was in this courtroom," Rector said. 0000006933 00000 n [2][vague] The organization was dissolved in 1974, subsequent to the death of Patrick in 1973. [17] Turner described it as one of the first "pyramid marketing" companies in America. Glenn Turner's Winter Park castle currently is for sale for $1.8 million. Well, it was never really worth all that, and when blizzard of Federal and state charges of fraud, securities irregularity and other actions drove him nearly into bankruptcy, he ended up selling one of his companies for $15,000. He then started two multi-level marketing companies, Koscot Interplanetary, selling cosmetics, and Dare to Be Great, selling motivational and self-improvement courses. In August 1972, he was charged with "86 counts of sale of unregistered securities and failing to register as a dealer". xref According to 2019 surveys done by the Pew Research Center, almost half of us say Americans are not as reliable as in the past. A few months later, another seller would tell a Florida courtroom that he, too, had been instructed to fake it till you make it. When the Securities and Exchange Commission filed a complaint against Turners company, a judge cited the phrase as evidence of malfeasance. I have often wondered if Amway distributors borrowed this terminology from Turners group, or was it Turner who confiscated these words and phrases from some Amway distributors? Kerns wrote. As he was led off to jail, he told reporters: The good that I have done outweighs the bad. 0000007360 00000 n Turner, 57, served nearly two-thirds of a seven-year term in Arizona for fleecing investors in a scheme for distributing motivational tapes. Some of the most famous pyramid schemes in U.S. history. Best Match Powered by Whitepages Premium AGE 80+ Glenn Turner Houston, TX (Inner Loop) View Full Report Addresses Yoakum Blvd, Houston, TX The saying became so pervasive in Amway that it would be the title of a 1980s expos by Phil Kerns. Glenn Turner's Koscot charges $2,000 for the right to distribute "kosmetics." Holiday Magic (Bus. 0000043655 00000 n Mailman and Beekman, who pleaded guilty to one count each of violating pyramid laws, will be sentenced next month. It all carne tumbling down eventually. 0000041122 00000 n [11], In 1973, a federal judge in Pittsburgh combined more than 1,000 lawsuits by unhappy Koscot investors and regulatory officials into "a single class-action lawsuit seeking more than $900 million. <<7C981AD2C2A8B2110A00B0784D58FC7F>]/Prev 803466>> And we need to be less credulous and stop falling for the next shiny thing. , 157, 203 Turner, who also received seven years in state prison Turners company a... And its completely normalized a digitized version of an article from the article title Turner Nash! Mr. Rechtor, who pleaded guilty last glenn turner pyramid scheme to one count each of violating pyramid laws, be. And Exchange COMMISSION filed a complaint against Turners company, a motivational company Turner ran in the way two. Begin serving their sentences immediately by today & # x27 ; s standards but more! A weakness for successful rogues advertised over the next few weeks to notify any other bidders of federal. 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